at UR-MU @ The Toffee, The Project Room, Level 4
From 14 November – 31 December 2025
11:00 AM – 7:00 PM
(Closed on Mondays and 25 December)
Opening Reception: 14 November 2025, 6PM*
*Opening Reception via invitation only.
About The Exhibition
The Japan Foundation Cultural Travelling Exhibition “I Love Sushi” is coming to Malaysia from 14 November to 31 December 2025 at UR-MU @ The Toffee, The Project Room, Level 4.
Organised by The Japan Foundation, Kuala Lumpur (JFKL), co-organised by the Embassy of Japan in Malaysia with UR-MU (Urban Museum Kuala Lumpur), and sponsored by Sushi Hibiki, this exhibition celebrates Japan’s most recognisable dish, sushi as both a work of art and as a window into the nation’s history, culture, and way of life.
Globally known as a refined and healthy cuisine, sushi stands as the archetypal example of washoku, or Japanese cuisine, recognised by UNESCO as an Intangible Cultural Heritage. “I Love Sushi” offers visitors an engaging look into how sushi evolved from its ancient origins into a global culinary phenomenon through captivating visuals, interactive displays, and digital experiences.
Special Programs
To commemorate the start of the “I Love Sushi” exhibition in Kuala Lumpur, Sushi Hibiki conducted an exclusive sushi demonstration with a sushi tasting session as well as a talk session for the attendees of the opening reception on 14 November, 2025.
Chef MAKOTO Saito Sam, who is also the Japanese Cuisine Goodwill Ambassador (appointed by Japan’s Ministry of Agriculture, Forestry, and Fisheries), led the talk sharing on all things sushi; the history of sushi, innovation in the crafting of sushi, as well as his journey with sushi.
As a Japanese Cuisine Goodwill Ambassador, Chef Saito Sam promotes Japanese food and dietary culture both in Japan and abroad, offering his expertise to professionals and enthusiasts worldwide.
About Chef Saito Sam
Makato Saito Sam, known as chef Saito Sam, plays a pivotal role in promoting enthusiasm for Japanese cuisine and culture within Malaysia. He pioneered Sushi Summit, a Japanese food promotion event that fosters collaboration between fishmongers and fishery businesses within Japan’s Tohoku region while developing Muslim-friendly Japanese menus to make authentic cuisine accessible.
Beginning his professional journey at just 15 in a Tokyo sushi restaurant, Chef Saito Sam has dedicated his life to mastering every aspect of sushi. At age 35, he embarked on a global journey that brought him to Malaysia, where he continues to champion the values of authenticity, ingredient quality, and respect for the people behind the food industry.
2, Jalan Raja Chulan, City Centre, 50100 Kuala Lumpur
More information here: https://ur-mu.com/gallery/20
The museum does not offer car parking. For visits, the use of Grab or public transport is highly recommended.
Listed below are the nearest MRT, monorail, bus stations, and parking lots for your information.
Masjid Jamek LRT Gate B – 5 Min walk
KL104 Lin Ho – 2 Min walk
KL1826 Muzium Telekom – 3 Min walk
KL100 BackHome Hostel – 3 Min walk
CCP Car Park – 3 Min walk
41, Leboh Ampang – 3 Min Walk
Lyf Parking Lot – 3 Min walk
Menara Maybank (1565 Lots) – 4 Min walk
Open Parking ST. John’s Cathedral – 4 Min walk
Menara Pacific Place – 4 Min Walk
Menara Olympia (1216 Lots) – 4 Min walk
Parking Lot (40 Lots) – 5 Min walk
Parking Lot (573 Lots) – 5 Min walk
16, Jalan Pudu Garage – 7 Min walk
Last updated: 24/10/2025
18th Floor, Northpoint Block B,
Mid-Valley City, No. 1, Medan Syed Putra,
59200 Kuala Lumpur, Malaysia
Office – Monday to Friday, 8:30 AM to 4:30 PM
(Closed on Saturday, Sunday and Public Holidays)
Library – Tuesday to Saturday, 10:00 AM to 5:30 PM
(Closed on Sunday, Monday and Public Holidays)
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