Co-organised by Kigyo Mcnat Kyogikai, Japan (KMK) and My Performing Arts Agency (MyPAA) with the support of the Japan Foundation Asia Center, a new conference was launched in Kuala Lumpur with an inaugural focus on ?eNew Economic Growth through Arts The Role of Corporations and the ASEAN Network?f.
The event aimed to promote corporate philanthropy and mcnat (support of the arts and culture) in Malaysia, as well as advocate it throughout Southeast Asia. A selection of best practices related to the concept in Japan and Malaysia were presented, including those by Bennesse Arts Site Naoshima and Shiseido. A lively discussion followed thereafter involving both Malaysian and Japanese delegates on how to seed and cultivate a mcnat system in Malaysia.
Prior to the conference, KMK and MyPAA signed a MOU and agreed to work together to promote corporate mcnat in the region, thus heralding exciting future developments for the arts.